AD3 is a multidisciplinary design and technology company that brings architecture, digital innovation, and experiential technologies together under one integrated vision. As the parent company of AD3 Studio, Voxel Lab, and Aura Lab, AD3 connects specialized expertise across architecture, interior and landscape design, 3D visualization, reality capture, virtual experiences, projection mapping, lighting, and interactive installations.
Our identity is built around three principles: Design, Digital, and Development; the foundation of our name and the direction that continues to shape our work.
2014
Founded in 2014, AD3 began with a vision to combine thoughtful architectural design with advanced digital tools and a forward-looking approach to the built environment.
2020
What began as an architectural practice has evolved into a multidisciplinary design and technology company, expanding its expertise across architecture, spatial documentation, digital visualization, immersive experiences, and creative lighting technologies.
2026
Today, AD3 brings these capabilities together through AD3 Studio, Voxel Lab, and Aura Lab, connecting the physical and digital worlds through design, technology, and collaboration.
We believe meaningful innovation happens when architecture, technology, and human experience come together.
Through three specialized brands, AD3 brings complementary capabilities together to address the built environment from multiple perspectives; from designing physical spaces and digitizing existing environments to creating immersive visual and lighting experiences.
AD3 Studio is the architectural design practice of AD3 Co., specializing in architecture, interior design, landscape architecture, and integrated design consultancy. Combining creative vision with technical expertise, the studio develops purposeful, functional, and enduring spaces from concept through implementation.
Voxel Lab specializes in advanced spatial technologies, transforming physical environments into accurate digital information and immersive experiences. Its capabilities include 3D laser scanning, reality capture, virtual tours, VR/AR, architectural visualization, and animation.
Aura Lab creates transformative experiences through light, media, and technology. Specializing in architectural lighting, projection mapping, light shows, and interactive installations, Aura Lab brings spaces and structures to life through visual storytelling and creative technologies.
Jihad Kmail is an architect with a Master’s degree in Architectural Visualization from the University of Kent and a background in architectural design, digital technologies, and higher education. An Autodesk Certified Professional, LEED Green Associate, and V-Ray Mentor, he leads AD3's multidisciplinary vision, connecting architecture with advanced technologies.
Israa Sarsour holds a Bachelor’s degree in Architecture from Birzeit University and a Master’s degree in Landscape Architecture from Arab American University. As a LEED Green Associate, she combines expertise in architectural visualization, interior design, and sustainable design to create thoughtful, people-centered environments.
Our work is shaped by the people and organizations we collaborate with. From private developments and commercial enterprises to public institutions, educational organizations, and cultural projects, we bring a thoughtful, collaborative approach to every partnership.
We value long-term relationships built on trust, technical expertise, and a shared commitment to meaningful outcomes.
Rawabi, 2016
Featured in Rawabi’s official newsletter, AD3 was recognized for its innovative approach to integrating architectural design, creativity, and modern technology, highlighting the company’s expertise and commitment to delivering forward-thinking design solutions.
ICCI, 2018
The University of Kent highlighted AD3 founder Jihad Kmail’s pioneering architectural projection mapping project in Rawabi, Palestine. Combining digital technology, architectural visualization, and traditional Palestinian imagery, the installation transformed building façades into immersive visual experiences celebrating cultural heritage and innovation. The project marked a significant milestone in introducing architectural projection mapping to Palestine.
JICA, 2023
AD3’s expertise in projection mapping and immersive digital experiences was highlighted in a report by the Japan International Cooperation Agency (JICA), featuring projects developed for the Palestinian Museum and PYALARA Digital Village. This international publication showcases AD3’s innovative approach to combining technology, visual storytelling, and interactive experiences.
Birzeit University, 2023.
Birzeit University officially recognized AD3 Studio for its contribution to the establishment of the Virtual and Augmented Reality (VAR) Laboratory, highlighting AD3’s commitment to advancing immersive technologies, supporting academic innovation, and bridging the gap between education and real-world applications.
